IN THE STUDIO with Sally Singer

IN THE STUDIO with Sally Singer

Former Creative Director for American Vogue's digital platform, Sally Singer is now the President of Art and Commerce at WME.

HOW DID YOU FIRST BECOME ACQUAINTED WITH JONATHAN COHEN?

I first learned of Jonathan’s designs through Chelsea Zalopany, who worked with me at Vogue, T and Vogue.com. I think she met Jonathan while reporting fashion news stories for T. And then I remember meeting Jonathan properly when he would bring his early pieces to Vogue—white blouses that tied up the back and massive skirts made of strips of shirting fabrics. His clothes were deeply romantic and sort of whimsically sensible—qualities that appeal to me hugely.

WHAT HAS DRAWN YOU TO WEAR JONATHAN COHEN'S GARMENTS IN YOUR OWN LIFE?

I am drawn to the exuberance of Jonathan’s clothes, his exquisite and playful way with prints, his grander volumes.

WHAT ABOUT YOUR LOOK FROM FW25'S SHOOT RESONATES WITH YOUR PERSONAL STYLE?

I love a good coat, especially one that feels both slouchy and ladylike (no mean trick). And to subtly mix Elizabeth Taylor’s eyes into what appears from a distance as a zebra print? It’s genius, and a classic piece of outerwear that is anything but basic. The jacquard track pant is just my answer to a 24/7 tuxedo trouser.

YOU PLAYED AN INSTRUMENTAL ROLE IN TRANSFORMING AMERICAN VOGUE'S DIGITAL PLATFORM, EVOLVING IT INTO AN EXTENSION OF THE BRAND RATHER THAN A DIGITAL REPLICA OF THE PRINT ISSUE. WHAT KIND OF PUSHBACK DID YOU FACE AND HOW DID YOU NAVIGATE THAT RESISTANCE?

I feel very lucky and very blessed that I was allowed to create Vogue in digital with the full support of Anna and everyone at Condé Nast. It was an utterly delightful challenge and one of the most creative and innovative periods of my working life.

WHAT ROLE DO YOU BELIEVE WRITING, JOURNALISM, AND MAGAZINES PLAY IN SPOTLIGHTING CRITICAL ISSUES WITH FASHION AND HOW DO YOU SEE TECHNOLOGY RESHAPING THESE FIELDS? HOW CAN LARGE MEDIA COMPANIES LIKE VOGUE ADAPT TO EVER-CHANGING INSTAGRAM AND TIKTOK TRENDS WHILE PRESERVING THEIR JOURNALISTIC INTEGRITY?

I think good storytelling is good storytelling. You can do it with integrity and innovation on any platform or in any medium. You have to be agile in how/where you meet your reader/viewer/user but first and foremost you have to be honest, original, uncynical and fundamentally optimistic.

WHAT IS THE MOST IMPORTANT PIECE OF ADVICE YOU OFFER TO NEW CLIENTS AT WME ART + COMMERCE AND WHAT ARE THE BIGGEST GREEN AND RED FLAGS YOU SEE WHEN LOOKING FOR NEW TALENT?

I don’t know if I see red and green flags, as a rule. That said, I am drawn to singular talents, artists who have come to define the particular fields they play in. And I admire people who are hopelessly and helplessly themselves at all times. I think if I could offer any advice to anyone in the creative fields it would be to avoid repeating oneself. Always, always think forward, push farther, embrace risk.

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