I began with the rose. It’s a flower that all of us know and have seen, touched and smelled at some point, probably many times in our lives. It’s so universal that perhaps we even take it for granted.

My past collections have been about my Mexican heritage and history, but this season I wanted to make it personal in a different way. I was thinking about self-expression and the process of knowing and accepting yourself that we all go through in life. Just as a rose begins as a closed bud and blooms into a flower, growing into ourselves is a beautiful thing not to be overlooked or minimized.

All of the prints in the collection began with gestural sketches of roses in various states of bloom. Drawing them reminded me of my youth and the feeling of freedom that came with whipping up a fashion sketch and seeing where it led. Colors are rich and vibrant. There are hand-painted abstract roses, jacquards, machine embroidered blooms and a wool pinstripe illustrated with flowers. Some of the prints are combined with ballerinas to capture the sense of graceful, controlled chaos and powerful liberation inherent to dance, which also influenced the silhouettes.

Shapes are closer to the body and more refined than in previous seasons. We deepened our commitment to working with sustainable materials by cutting knitwear from recycled Italian cashmere, using our own fabric scraps for scarves and designing a significant portion of the collection with Econyl, 100 percent regenerated nylon.

Belts are handmade by an Alabama-based women’s group sourced through the non-profit Nest. Our crystal-encrusted shoes, the embodiment of the strange beauty we wanted to capture in the collection, are the result of partnerships with Dr. Martens and Swarovski, which supplied thousands of upcycled crystals.

Our mission is simple. We want to make beautiful, luxury products in the most responsible way possible. This collection is a celebration of thoughtful consumption and individual expression.

With love,
Jonathan